#1 The Battle of Attention

Show notes

Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.

In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.

Do Change Marketing Now Podcast Episode#1 The Battle of Attention Host: Matthias Riedl, CEO of DCMN

With thousands of ads hitting consumers daily, your biggest enemy isn't bad creatives or even bad budgets, it's invisibility. Matthias Riedl breaks down why performance marketing alone won't cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance. In this episode, you'll hear stories from DCMN's early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.

  • Why attention is the new battleground
  • From 500 ads a day (1970s) to 5,000+: the over-saturation problem
  • Why your ideal customer profile (ICP) is your best weapon
  • Real talk: why linear TV isn't dead, it just evolved
  • The Urban Sports Club Munich radio hack
  • Zalando's TV-powered breakout
  • Brandformance explained: strategy + emotion + tactical execution
  • Actionable insights > raw data
  • A teaser on what's coming next: customer research and how to do it right

Got feedback or topic ideas? Drop us a line at podcast@dcmn.com\ Follow us on LinkedIn and Instagram for updates\ Until next time, have a good catch!

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