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Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform.

They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness.

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Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.
With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.

In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional...