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Cracking the Code of a Small but Mighty Market. Why Belgium and the Netherlands punch above their weight and what global brands can learn. These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in.

In this episode of Do Change Marketing Now, Matthias Riedl, CEO...

Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap.

He explains why performance marketing has hit a wall, what the “Big Screen Trust Effect” means for conversions, and how to scale smarter by unifying YouTube, TikTok, CTV and TV into one funnel. Matthias also shares a real-world...

Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform.

They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness.

From...

Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.
With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.

In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional...