#3 Escape the CAC Trap

Show notes

Scaling on Meta and Google alone is getting harder by the day. Rising CAC, falling ROAS, and creative fatigue are leaving many brands stuck in a loop: launch a campaign, watch it peak, then scramble as performance drops. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps ambitious brands break free from the duopoly and turn video into a real growth engine.

He explores why customer acquisition costs are spiralling, what the “Big Screen Trust Effect” means for credibility, and how combining YouTube, TikTok, CTV, and TV into one funnel drives both trust and measurable results. Matthias also shares a case study of a travel app that cut cost per install by 58% while reaching 58 million unique users.

This episode is a straight-talking look at the future of performance marketing and why video, done right, is the way to scale smarter across every screen.

Do Change Marketing Now Episode #3

How Total Video Brandformance Solves Your CAC Problem

Guest: Matthias Riedl (CEO, DCMN)

Published: July 2025 Duration: 24 minutes Language: English

Episode Overview

In this solo episode, DCMN CEO Matthias Riedl unpacks the cracks in today’s performance marketing system and offers a clear alternative: Total Video Brandformance. By blending creative, data-driven audience design, and integrated media activation, he shows how video can be transformed from a branding expense into a performance powerhouse.

The conversation includes hard truths about over-relying on Meta and Google, a breakdown of why attribution is failing, and practical steps for brands to start testing video campaigns with budgets starting at €50,000.

Topics Covered: 00:00 – Rising CAC and the Meta–Google loop 02:00 – Why performance marketing has hit a wall 04:00 – What Total Video Brandformance really means 06:30 – Creative that captures attention and converts 08:00 – Audience design: modelling smarter clusters 10:00 – Integrated media and the Big Screen Trust Effect 13:00 – Real-world case study: 58M users, 58% lower CPI 17:00 – Why video works as both brand and performance 19:00 – How to scale beyond the duopoly 21:00 – Practical steps: start testing from €50,000 23:00 – Wrap up and teaser for Episode 4

Resources & Mentions:

More about Total Video Brandformance: www.dcmn.com/totalvideo

Contact us: podcast@dcmn.com

Subscribe to Do Change Marketing Now on Spotify, Apple Podcasts, or wherever you listen.

Key Quote: “Being famous but broke is not a strategy. Video can perform — if you make it total.”